It’s all about social technologies and networks, right? Well, sort of. Here are a few important differences…
#1 Never, ever use the word “social” in the Enterprise.
After all, the Enterprise is for work. “Social” scares managers and leaders who envision their employees wiling away hours online talking about what they had for lunch or their kid’s first recital.
#2 Enterprise 2.0 can be harder.
There are additional challenges around security, intellectual property, legal, eDiscovery, Export Compliance, education and training, and more that do not always exist in the consumer market.
#3 “Community” can be more difficult to establish.
At work, employees are usually more task focused, and less “chatty” when interacting with other employees on internal networks. Employees may be more self conscious contributing to internal social networks, worried that it may negatively impact their performance reviews.
#4 Employees do not understand the “norms” with each tool.
Most of us understand the etiquette for making a phone call, sending a letter, and drafting emails. However, the rules are not always clear when it comes to collaborative environments. Employees do not understand how they should behave and communicate to each one. The real challenge is not about teaching employees how to use the tool, but rather, how to communicate and conduct themselves across each tool.
Have you experienced other challenges in your business?
